An expansion of an existing mall from 100,000 to 220,000 sf and renovation of both the interior and exterior of the building to transform it from a local mall to a regional shopping center, establishing a new landmark along Rt 28 at Salem, NH. The mall is adjacent to Rockingham Park, New England’s first and finest horse-racing track, attracting patrons from places beyond New England, including New York and Washington.
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Project Location: Salem, NH
Total SF: 220,000
The “Context” was the lead design concept for this highly visible site along RT 28, located near Rockingham Park; a local and national historical icon. The design depicted and expanded the theme of the Park’s architecture further into the city and successfully revived the Park’s presence in Salem.