09-Marketing Proposed Image Webster Square

Webster Square

Face lift to an old and tired shopping center including an original Stop & Shop store with large arched roof imposing a challenge to design. The new design incorporated the arched roof into the design by hiding parts of it behind the new. The exterior renovation of the round exposed concrete building was limited to new cornices and pilasters and new paint on the concrete walls.

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Project Location: Worcester, MA

Owner: Reserved

Project Goal
To upgrade the existing plaza to achieve a timeless appeal that could grab the attention of the neighborhood as well as the fast-moving auto traffic surrounding the
shopping center.